This is My Resume —
I’m Hayley, a born-and-raised Austinite and creative thinker specializing in Illustration and Graphic Design. My favorite part of my work is understanding and anticipating people’s needs. When I have made my clients feel excited and empowered by the way they visually present themselves to the world, that’s when I know I’ve done my job right. I offer 7+ years of expertise in communicating directly with clients to plan and execute complex projects that deeply understand and solve creative problems.
I’m about to make my best work yet.
Education
Kansas City Art Institute, 2015
Bachelor of Fine Arts, Illustration
Internship
Amy Ringholz Studios, 2014
Gallery assistant & planner
Work History
SalesLabX 2022-Present
Designed marketing collateral such as conversion-optimized emails and responsive landing pages for B2B and B2C clients including Canon, Apollo Global Management, and Massachusetts Institute of Technology.
Collaborated with designers, developers, copywriters, account coordinators, and team leads in a fast-paced tech marketing startup environment.
Completed an average of 70 tasks monthly, assigned at 9 am and due at 3 pm. Our team created collateral for 21 unique clients each with their own brand specifications.
Led an internal training for the entire creative team on how to effectively communicate with clients.
Maintained a 96% accuracy rate on tasks and consistently scored 5/5 on performance reviews.
Kong Screenprinting & Design 2017-2022
Singularly executed and managed projects including custom illustrations, visual identities, social media strategies, brand positioning and story, and copywriting for a wide variety of clients, including Coca-Cola and C3.
Worked directly with clients to understand their needs, establish scope and strategy, and manage project scheduling and budget.
Developed the strategy for Creative Project Management within Kong, from outlining billing guidelines to establishing our own best practices.
Skills
Digital/Print Illustration
Basic Animation
Graphic/Web/Packaging Design
Creative Direction + Project Management
Basic HTML/CSS
Brand Positioning + Strategy
Pre-Press
Copywriting
Client + Team Collaboration
Written + Verbal Communication
Visual Identity Development
Analog Art (Printmaking, Painting, Etc.)
Content Marketing (Certified by Hubspot)
Tools
Figma/Emailify
Postcards
Trello/Asana
Hootsuite
Freshbooks
Wordpress/Elementor
Procreate
Pardot
Adobe Animate
Adobe Dreamweaver
Adobe XD
Adobe InDesign
Adobe Dimension
Adobe Illustrator
Adobe Photoshop
Adobe After Effects